This ad was designed as an in-house exercise to create a new approach for marketing IDI's flagship product, ARRAY.

We'd been running ads in the Direct Sales Journal, but had failed to get much response, so I decided to take a radically different approach. Strong visual impact, emotional appeal, and minimal text. This is a familiar approach in B2C, but not usually used for technology in the B2B arena.

I also was playing upon the strong focus on health, fitness, and better living (a.k.a. lotions and potions) within the Direct Sales industry.