1st Meeting - Gain understanding of client's business.

What market segment do they currently control? What has been their rate of growth for the past year? 5 years? Do they anticipate that trend to continue or change? Why?

What is their position in the market? What are the unique characteristics of their product/service?

What are the demographics of their current customers?

Do they currently have a web presence? If so, evaluate what it's success or limitations are.

What are the businesses main competitors? Do they have websites? What is known of their success? Evaluate their features, and their customer base.

Prepare Short Reports(1/2 pages) for Client Company, and Competitors, if applicable.