Upon discovering that the road in front of our building was going to be one of the main Olympic travel routes, I immediately thought about how to take advantage of the exposure.

I decided to go with a 24 by 4 foot vinyl banner angled to the road.

Although, we were not an official Olympic partner and could not use certain trademark phrases, official mascot images or Olympic symbols, use of the 2002 Olympic colors and exact typeface did not violate these guidelines and made the association clear to passersby.